SISP - Solution In Search of a Problem

Tar Pit Ideas - Ideas that seem tantalizing, and are theoretically easy to solve. However, you will get stuck for months or years trying to solve the problem. (Social Media Co. trying to consolidate communication)

Q1) Is/are the founder(s) fit for the market?

Q2) How large is the market?

Q3) How accute is this problem? (Care of the problem, for consumers of your product)

Q4) Do you have competition? (Good)

Q5) Did it recently become possible?

Q6) Are there any proxy businesses that can proven your idea?

Q7) Is this a problem you want to work on for years?

Q8) Is this a scalable business?

Q9) Is this a good idea space? A good idea space is one which has a good hit rate of success.